Soma Yoga provides gentle yoga classes that help the good people of Leeds to de-stress and unwind.

Mel asked me to create a brand identity that would appeal to those looking for a softer, therapeutic approach to yoga. The logo combines the initials S and Y into a yoga pose, and the type treatment is rounded, open and friendly. To support this I created a series of hand-drawn elements in shades of green that echo Mel’s gentle and intuitive approach.

This new identity was then applied to various touch-points throughout the business, including stationery, flyers and social graphics.

“So happy with the design solution and the service provided by Fenwick Studio. Chris really took the time to listen to what I needed and came up with oodles of creative ideas and options that met the brief perfectly.”

Mel Hibbert, Director