Soma Yoga provides gentle yoga classes that help the good people of Leeds to de-stress and unwind.

Mel asked me to create a brand identity that would appeal to those looking for a softer, therapeutic approach to yoga. The logo combines the initials S and Y into a yoga pose, and the type treatment is rounded, open and friendly. To support this I created a series of hand-drawn elements in shades of green that echo Mel’s gentle and intuitive approach.

This new identity was then applied to various touch-points throughout the business, including stationery, flyers and social graphics.